Film music budgets are already at historic lows, and AI is by some claiming to be the final nail in the coffin for commissioned art. But that’s just a market fever dream—Exhibit A is the fourth wave of film music that rumbles on the horizon. As Gramsci wrote from the fascists’ prison: “The old world is dying, the new world struggles to be born. Now is the time of monsters.”
From the conservative think tanks to a new ‘Image of Sweden’ council and a ‘uniting’ cultural canon: Swedish neoliberals and nationalists have found common cause in their pursuit of monoculture.
In the middle of the diabolic era of content acid reflux, we need to remind ourselves why the very word is so useful to everyone who wants to reduce or preferably eliminate the value of art.
